During the press conference held at the Kodak building in Adly St. Downtown Cairo, Melee, the pioneering developer specializing in the field of branded residences has announced its official launch in the Egyptian market, in partnership with Al-Ahly Sabbour Developments Company, one of the leading and largest real estate companies in Egypt and the Middle East company with over 29 years of extensive experience, Mr. Gasser Bahgat, the specialist in the real estate development field and other partners. Melee’s business portfolio primarily revolves around the development of branded residences, commercial and administrative projects, sports clubs, hotels, and entertainment concepts. These projects are designed according to global standards with a unique perspective aiming to bring unconventional architectural ideas with a unique philosophy centered on creation and understanding rather than competing. The conference was held in the presence of the company’s leaders and officials, along with a notable gathering of journalists and media figures.
For development companies, Melee’s entry into the Egyptian market represents a paradigm leap as Melee’s visionary innovative approach introduces a different and untraditional concept for real estate developers. To ensure their relevance even ten years from now, Melee works to deliver real estate products ranging from branded residences to commercial, administrative, hotels, entertainment concepts, and sports facilities from a creative perspective based on a comprehensive market analysis and study for its current and anticipated future needs. Melee aims to provide distinctive projects that meet long-term needs and offer increased investment returns over time, in line with the rapidly evolving real estate industry.
Mr. Gasser Bahgat, Chairman and CEO of Melee, has expressed his satisfaction with this milestone stating that “Since the inception of Melee, our goal has been to offer a different perspective to development companies in Egypt and the Middle East, equipped with the knowledge and determination to provide real estate projects can compete on a global scale. We aspire for Melee to add value to the Egyptian market, rather than merely being another company entering the real estate sector.
Our focus lies in developing branded residences, commercial, administrative, hotel, and sports projects tailored to the clients’ needs of all ages. This is accomplished through ongoing research and comprehensive analysis of client mindsets and their different trends. Furthermore, these projects contribute to presenting a new image of the Egyptian real estate market, showcasing its growth amidst the urban renaissance in recent years.”
“We aim to develop innovative branded residences, commercial, administrative, hotel, and sports projects that combine optimal usage for each part of it with the beauty of design, utilizing all-natural elements, assisted by many global professional experts in the fields of planning, architectural engineering, and design to meet the scale of growth in the Egyptian real estate market as one of the fastest-growing markets in the region, with a demand for branded residences, commercial and administrative spaces, sports facilities, and hospitality establishments. We are confident of our expertise and dedication to positively impact the Egyptian real estate industry and contribute to the country’s comprehensive development march.” Bahgat continued
Melee plans to provide projects with global standards, including selecting the most strategic locations, master plans, progressive designs, and a range of various spaces with usage for the latest technologies to guarantee integrated infrastructure and facility management and services.
The company’s team works closely with clients to anticipate their unique requirements and exceed their expectations by providing specified solutions. Melee has the experience and knowledge that enables it to provide integrated real estate projects, through its distinguished previous business portfolio, which includes the Kynd Hospitality brand offering Kynd Hotels chain, kynd 01 the first hotel in the chain – already operational at GAIA Project developed by Al Ahly Sabbour in Ras Al Hikma, North Coast – that introduces a new concept of hospitality with global standards to serve Egyptian clients and the Egyptian market and Egyptians, with plans for expansion across the Middle East in the near future, as well as Melee’s signing an agreement with Marriott International to establish 5 new hotels.
Additionally. Melee is the developer of the Platinum Social Sports Club, one of the largest sports clubs in the East Cairo region owned by Al Ahly Sabbour Developments, while Melee is in charge of expanding the brand across the country.
With a creative concept fusing originality, innovation, and absolute realizing for the future of real estate within the next years, Melee seeks to develop its product mix, with an expansion plan depending on the existence in the most important vital places in the country, where the expansion plan prioritizes quality over number in all services.