Al Emarat Development announced the launch of its first commercial project in the Egyptian market, First Plaza Mall, marking a strategic move that reflects the company’s direction toward expanding the development of mixed-use commercial projects.
This expansion is driven by well-thought-out planning, strong operation capabilities, and a commitment to delivering sustainable investment value to its clients.
Mr. Abdallah El-Menshawy, Chairman of Al Emarat Development, stated that the project aligns with the company’s strategic vision to deliver competitive and sustainable developments, driven by comprehensive market research, carefully selected prime locations, and an integrated mix of activities and services that cater to investors, brands, and end users.
He added, “The launch of our first project in Egypt’s real estate market, First Plaza Mall, comes after an in-depth study of commercial market dynamics and its actual needs in general, and the project’s location in particular. From the very beginning, the development was approached as a long-term investment asset rather than a product intended solely for sale, with the aim of delivering a fully integrated experience for unit owners and visitors alike across west Cairo.”
He further explained that the company’s philosophy in developing commercial projects is centered on combining strong design with locations capable of generating consistent footfall, supported by a clear operational model established from the early stages of development.
El-Menshawy noted that the true measure of success for any commercial mall lies not only in sales volumes, but in its ability to sustain strong occupancy rates and generate stable, long-term returns.
He pointed out that naming the project First Plaza Mall reflects its position as the company’s first commercial development, underscoring Al Emarat Development’s ambition for the project to serve as the starting point of a series of mixed-use developments in the real estate market, built to the highest standards of design, management, and operational efficiency.
He disclosed that First Plaza Mall is being developed in collaboration with a number of key success partners, including Hafez Consultants and KAD, which will be responsible for management and operations.
He also indicated that the project spans a total area of approximately 5,000 sqm and is located in a strategic site—the first plot within the services zone on Lotus Street (extension of Al-Montazah Street), directly at the main entrance of the Touristic Area (A). The mall is situated opposite Etala Compound, adjacent to the Japanese School, and enjoys frontage on two main roads, each 60 meters wide.
The location is further distinguished by its position within one of the highest residential density areas in Hadayek October city, as well as its proximity to major axes and just minutes away from the Middle Ring Road and Fayoum Road.
For his part, Mr. Ismail El-Menshawy, Managing Director of Al Emarat Development, said that the project includes commercial, administrative, and medical facilities, and has been designed to provide a comprehensive experience for all visitors through a diverse range of services and activities within the mall, catering to customer needs and enhancing the success potential of brands.
He added that the mall will offer a variety of services, including a hypermarket, a children’s play and entertainment area, retail shops, restaurants, and cafés. The development also features advanced infrastructure, including five elevators, four escalators, Wi-Fi connectivity, full accessibility for people with disabilities, electric vehicle charging stations, and ample parking.
He added that the First Plaza Mall boasts several competitive advantages, including a modern architectural design, a strategic location, and pricing that is attractive compared to similar developments.
Additional highlights include high-quality services and facilities within the mall, as well as an open plaza covering 1,500 sqm. The company aims to achieve contracted sales of up to 60% of the total project value in 2026, as part of a five-year investment plan that includes three projects, one of which is a fully integrated urban development.
Meanwhile, Sobhy Adel, Sales Director at Al Emarat Development, disclosed that the units in the project come in various sizes with the option to combine them. Commercial units start from 25 sqm, while administrative and medical units start from 40 sqm. The development features a basement, ground floor, and first upper floor dedicated to commercial use, along with two upper floors for administrative and medical purposes. The project is expected to be completed and delivered within two and a half years.
Adel said that the initial phase will include commercial, administrative, and medical units, with the goal of contracting with approximately 40% of brands during this phase and achieving sales representing 30% of the mall’s total sales within three months.
Eng. Mohamed Hafez, Chairman of Hafez Consultants, explained that collaborating with Al Emarat Development on First Plaza Mall provides an opportunity to strengthen the firm’s expertise in developing fully integrated commercial projects, with a focus on smart space planning and designing a balanced commercial environment that delivers an exceptional customer experience.
Similarly, Eng. Ayman Nabil, CEO of KAD Commercial Property Management, said that their involvement in First Plaza Mall is part of a strategic partnership aimed at enhancing operational efficiency and facility management.
Nabil elaborated that his company will implement the highest operation management standards to ensure the project’s sustainability and to maximize satisfaction for both customers and investors.
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