Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers, has announced a strategic partnership with the Magdi Yacoub Heart Foundation (MYF) to support the launch of the Magdi Yacoub Global Heart Centre in Cairo. The partnership reinforces Madinet Masr’s commitment to sustainable development and CSR under its “Cultivating Communities” strategy, which places people and their quality of life at its core. It also highlights the company’s role in advancing specialized healthcare and supporting the Foundation’s mission to deliver world-class medical care that saves lives across Egypt and the region. In the meantime, it reaffirms Madinet Masr’s vision to drive sustainable development, while enhance the quality of life within the community.
Under this partnership, Madinet Masr is providing a donation aimed at advancing the free cardiac healthcare services offered to all patients, this donation will directly contribute to an Intensive Care Cubicle within the new Magdi Yacoub Global Heart Centre in Cairo, as well as performing open-heart surgeries at Aswan Heart Centre. The collaboration aims to empower the Foundation’s ability to provide distinctive medical care for children, which directly contributes to saving many patients’ lives and enhancing their quality of life. Through this collaboration, Madinet Masr reaffirms its steadfast commitment to its role as an active partner in community development and reinforces its vision of supporting humanitarian and medical initiatives that contribute to enhancing the quality of healthcare services in Egypt and across the region.
Commenting on the collaboration with MYF, Eng. Abdallah Sallam, President & CEO of Madinet Masr, stated: “This collaboration is a powerful testament to our ‘Cultivating Communities’ strategy for sustainable development and CSR, which places people’s health and well-being at the core of our priorities stemming from its holistic vision. True development cannot be achieved without caring for people, and healthcare remains one of its key pillars. Our contribution to Magdi Yacoub Global Heart Centre is a strategic investment in the lives of Egyptians and the future of medical care across the region. We believe that supporting national capabilities and leading institutions like the Magdi Yacoub Foundation strengthens Egypt’s capabilities in providing world-class healthcare and creates a lasting impact that transcends generations. We extend our sincere gratitude to Sir Magdi Yacoub and his exceptional team for their pioneering efforts that continue to elevate Egypt’s position in global medicine, and we look forward to the positive impact of this partnership on our community.”
For her part, Dena Habib, Vice President of Corporate Relations at Madinet Masr, stated:
“This strategic partnership marks an important milestone stemming from the Madinet Masr’s commitment to implementing its ‘Cultivating Communities’ strategy as a comprehensive approach to sustainable development and CSR. At Madinet Masr, we view sustainability as an integrated framework that redefines the role of the private sector in driving community development and creating a truly positive and lasting impact. Supporting the establishment and operation of the Magdi Yacoub Global Heart Center embodies this approach by leveraging the company’s capabilities and partnerships to serve key development goals that enhance quality of life and foster a healthier, more prosperous society. This initiative represents a strategic investment in people, the true drivers of development, and reflects the company’s role as an active partner in shaping a more sustainable future for generations to come.”
Dina El-Gazzar, Chief Development & Fundraising Officer at the Magdi Yacoub Heart Foundation, remarked, “The collaboration with Madinet Masr, private sector and civil society is crucial at this stage. This partnership is not limited to financial support only; but also goes beyond that to become a genuine investment in the future of healthcare. This type of collaboration helps us reach a greater number of heart patients, enhance our medical services, and support innovation in scientific research to reinforce the principle of equity in access to healthcare. Our partners represent an essential part of our journey; they contribute to advancing our expansion projects, including the Magdi Yacoub Global Heart Centre, as well as supporting the provision of high-quality medical services to the most vulnerable communities. Thanks to this joint cooperation, we are able to transform health challenges into new opportunities for life for thousands of patients.”
This strategic partnership comes as part of Madinet Masr’s ongoing commitment to fulfilling its developmental role within Egyptian society, in line with its sustainability and CSR strategy, particularly in the healthcare sector. The company has launched several healthcare initiatives, including its collaboration with Baheya Hospital to support breast cancer survivors and raise awareness about early detection, in addition to its continued partnerships with a number of other organizations as part of its community service and development programs. These initiatives and partnerships reflect Madinet Masr’s steadfast commitment to creating a long-term positive impact on society through integrated projects and initiatives that contribute to enhancing the overall quality of life in Egypt.
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