valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling fintech platform, partners for the first time with Arab Developers Holding, a leading real estate developer in Egypt, to offer residents of its various developments installment solutions that cover home improvement and maintenance fees starting from the 1st of July 2022.
The partnership was announced today at a ceremony attended by Walid Hassouna, CEO of valU and Ayman Khalifa, CEO of Arab Developers Holding.
Arab Developers Holding’s customers can now move into and maintain their homes sooner than they expected as they no longer have to put up all financing required for their home finishing upfront. By making maintenance fees easy to pay through valU’s flexible installment solutions, homeowners may look forward to increased value of their assets in compounds that are well maintained and enjoy higher occupancy levels.
This collaboration comes as part of a series of agreements between valU and leading real estate players in Egypt to offer community residents a diverse array of flexible installment solutions for home improvement and maintenance fees.
With a maximum financing amount per person of EGP 2.4 million and an onboarding process completed in just a few minutes, valU offers Arab Developers Holding’s customer base the most convenient digital financing experience in the market. There are no down payments or purchase fees required and tenors range from six and up to 60 months. valU will also assign agents inside the developer’s sales offices to facilitate the activation process for customers on site.
“We are happy to be moving forward with our strategy to extend our BNPL services to homeowners across Egypt, and our partnership with Arab Developers Holding, a key player in Egypt’s real estate sector, makes us incredibly proud. Our goal is to identify gaps in the market, diversify our portfolio of services to all Egyptians across all income brackets, and find innovative solutions to empower our customers to achieve their desired lifestyles through our innovative and comprehensive fintech platform,” said Walid Hassouna, CEO of valU.
Ayman Khalifa, CEO of Arab Developers Holding also commented on the collaboration saying, “We are bringing our communities to life faster by providing our customers with access to convenient financing solutions while securing the value of their assets. We are very excited to be partnering with valU, MENA’s leading BNPL service provider, as this collaboration will not only aid us in broadening our footprint and customer-base, but will also cater to our customers’ lifestyle aspirations. At Arab Developers Holding, we continuously strive to bring the most innovative solutions to the table, and we strongly believe that this partnership will carve the path for more successes in the ever-growing Egyptian real estate space.”
This partnership builds on the foundations laid over the past few years by the BNPL player, having made great strides to expand its product and service offerings. Recently, valU has signed several key partnerships across various industries with players such as Egypt Air, Misr Insurance, Majid Al Futtaim Group, OPPO, the American University in Cairo, Saudi German Hospital in Egypt, and SODIC’s Club S, Noon, and Waffarha, among others.
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About valU
A subsidiary of EFG Hermes Holding established in 2017, valU is the leading Buy-Now, Pay-Later (BNPL) lifestyle enabling fintech platform offering convenient and customizable financing plans up to 60 months. With more than 5,000 points of sale and over 330 websites, valU offers access to a wide network of retail and e-commerce providers across a diverse array o…
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