Eng. Ayman ElKousey, CEO and Managing Director of MIDAR Investment and Urban Development Company, the master developer of “Mostakbal City” and”MADA” in New Cairo, conducted a television interview with one of the leading international news networks, during which he highlighted the key milestones of the company’s success over the past period. He shared the results of a new strategy launched by the company three years ago, which it has successfully implemented at a remarkable rate, enabling it to move forward into a new phase of achievements.
ElKousey pointed out that what the company has achieved in less than three years was originally planned to be accomplished over a seven-year period. This demonstrates the strength of the company’s position in the market as a master developer of large-scale integrated cities. He noted that the company has presented a successful model of genuine partnership with local and regional investors in both “Mostakbal City” and “MADA”, within a land portfolio exceeding 50 million square meters in the area of New Cairo. The goal is to serve as a successful model for the creation of new megacities designed to accommodate a million-plus persons.
ElKousey added that “Mostakbal City” has witnessed remarkable success in signing contracts with more than 25 of the most successful Egyptian real estate developers, ensuring a high quality of life within this new mega city. Among these contracts is the signing of a partnership agreement with major developers and investors, including a partnership with “Adeer International”, a subsidiary of Saudi Arabia’s “Sumou Holding “, to develop a massive new project. He added that the city has become a model for fourth-generation cities, with more than 52 projects being implemented by developers within it, thereby encouraging MIDAR to launch “MADA”, which has also succeeded at contracting with several high-profile regional developers.
He further confirmed that “MADA”, a fifth-generation city spanning an area of 25 million square meters in New Cairo, has achieved significant success in attracting strong regional investments, which include agreements signed with the UAE’s “Emaar” to develop 2 million square meters, and another with “SODIC”, also to develop 2 million square meters. These are seen as steps that reinforced the city’s position as a distinguished investment destination in New Cairo.
ElKousey stated that MIDAR’s success has driven the company to establish a broader partnership model, through cooperation with Gulf and regional companies in various projects, in addition to entering into partnerships with entities from Europe and North America to attract investments in the education and healthcare sectors. All this comes within the framework of the company’s strategy to diversify investors’ profiles and expand its investment portfolio.
He added that MIDAR does not compete with the government, but rather complements its efforts, benefiting from the infrastructure established by the state, such as roads, utilities, and means of transportation, which has enabled the company to invest in land and transform it into megacities.
ElKousey emphasized that the partnership model adopted by the company allows it to carefully select its partners for success and works to facilitate their entry into various investment fields through flexible cooperation mechanisms, while providing integrated support through global design and consultancy plans. This offers investors ease, particularly in the initial steps, as well as confidence in project execution.
He also noted that MIDAR has launched an investment fund in the hotel and tourism sectors, in partnership with “Sumou Holding”, with investments of USD 2 billion. This facilitates the possible implementation of several projects in various locations currently being studied, in addition to plans to expand beyond the company’s land portfolio in New Cairo through negotiations over new investment opportunities, including a massive project in the hotel and tourism sectors in the heart of Cairo, and a large shopping district within New Cairo.
He mentioned that the company is set to expand in 2026 through increasing its capital and cooperating with local and international real estate and investment funds, with the aim of developing world-class medical cities and integrated educational cities. This affirms that upcoming investments will range between USD 500 million and USD 1 billion, opening new horizons for the company’s growth on a broader geographic scope.
ElKousey concluded his remarks by saying that MIDAR seeks to become the preferred destination for developers, investors, and citizens by providing an integrated environment that offers multiple options and achieves shared success. He also noted that 2026 will witness new qualitative steps through entering the global market via partnerships with European developers to establish giant medical and educational bodies within MIDAR’s cities.
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