Tamami Group for General Contracting has launched Aseel Developments, its real estate arm, and unveiled its inaugural project, Downtown, in New Mansoura city, as part of a strategic expansion aligned with the state’s vision for sustainable development and fourth-generation cities.
The announcement was made during a major ceremony held at the Steigenberger El Lessan Hotel, attended by members of the House of Representatives and the Senate, as well as the project’s partners and key stakeholders.
Tamami: An Economic Footprint Spanning More Than 30 Years
Eng. Walid Al-Tamami, Member of the Senate and Chairman of Tamami Group for General Contracting, said that Egypt has successfully fostered a healthy investment environment in recent years, supported by robust infrastructure and a clear sustainable development vision, enabling the rise of well-established entities with the expertise and execution capabilities to deliver major projects.
He noted that the launch of Aseel Developments marks a natural extension of the group’s more than 30-year legacy in contracting and engineering consultancy. Founded by Mr. Salah Al-Tamami in Saudi Arabia in 1975 in partnership with Saudi businessman Mr. Abu Bakr Bawazir, the group later expanded into Egypt with the establishment of Tamami Group for General Contracting in 1989, building a strong and lasting presence in the Egyptian construction sector.
Al-Tamami explained that the group has decided to transfer this accumulated expertise to the real estate development sector through the launch of its real estate arm, aiming to deliver integrated developments built on execution quality, in-depth market studies, and the creation of real, sustainable value for both clients and investors.
He also noted that selecting the Delta region—specifically New Mansoura city—for the launch of Aseel Developments’ first project reflects a differentiated vision focused on capturing genuine investment opportunities beyond traditional markets, as New Mansoura stands out as one of Egypt’s leading fourth-generation cities, embodying the state’s direction toward balanced urban development.
Eng. Walaa Elmy, CEO of Aseel Developments, stated that the company has a clear strategic vision and aims to develop a diversified portfolio of projects.
He noted that the decision to launch the company’s first development in New Mansoura city reflects Aseel Developments’ strong belief in the value of promising cities and their role in shaping the future of Egypt’s urban development.
He added, “Our choice of New Mansoura city for the launch of our first project is driven by our confidence in the city’s strong growth potential and its ability to accommodate modern developments that meet market needs and serve a broad base of clients and investors across the Delta region—an assessment supported by comprehensive market studies.”
Elmy noted that Downtown is an 11-acre mixed-use commercial and administrative development, designed to provide a contemporary experience for the city and its residents while addressing market needs. The company aims for the project to become the central hub of New Mansoura city.
He noted that Downtown is an integrated mixed-use development that brings together entertainment, service, and investment offerings, reflecting Aseel Developments’ vision to serve diverse customer segments and create a landmark destination in New Mansoura city.
Elmy concluded that Downtown is a comprehensive project blending leisure, service, and investment elements, showcasing Aseel Developments’ approach to creating mixed-use developments that meet the diverse needs of clients and set a distinctive mark in New Mansoura.
A Year of Challenges and Excellence
Dr. Eman Salah, CEO and Founder of iBrand Business Consultancy, expressed her enthusiasm for collaborating with Aseel Developments on the Downtown project, highlighting that the partnership embodies a shared vision grounded in meticulous planning and a thorough understanding of the market and its needs.
She explained that the project took a full year of work, during which iBrand carried out a comprehensive realignment to get it back on track, including an in-depth review of architectural designs and carefully planned operation adjustments and enhancements.
She disclosed that these adjustments were crucial in meeting operational and engineering standards globally, in line with the company’s strategic vision to deliver comprehensive services that appeal to visitors of all ages while creating an engaging environment for top international operators and partners.
iBrand successfully finalized agreements with strong partners in the Middle East entertainment sector, including BAAN Holding (formerly Al Hokair Group), which offers diverse entertainment concepts, and Oscar Production Company, owner of Galaxy cinemas.
She added that the company has a team of 20 specialists with over 20 years of combined experience, having collaborated with more than 30 clients. iBrand also serves as an exclusive gateway for nearly 100 global brands operating across 12 countries.
Downtown: A Modern Architectural Identity
Eng. Mohamed Talaat, founder of MT Architects and the project’s engineering consultant, noted that the design of Downtown aims to deliver a modern, fully integrated development based on a contemporary architectural vision that complements the character of the new city and supports the project’s mixed-use functionality, ensuring long-term operation efficiency.
He pointed out that the design focuses on creating a comprehensive architectural solution that blends modernity with operational efficiency, catering to all commercial uses of the project. The development is set to establish a modern architectural identity aligned with the character of contemporary cities, maximize investment value, and position Downtown as a landmark and new icon in New Mansoura city.
He highlighted that the Downtown is one of the standout developments designed according to a comprehensive engineering vision, based on a detailed study of circulation and activity distribution, while ensuring clear functional separation to guarantee ease of operation and user comfort.
He noted that the project features a modern design that aligns with the identity of New Mansoura, confirmed the commitment to the latest engineering and construction standards, providing a robust infrastructure, well-planned service areas, and parking facilities, while placing emphasis on sustainability through natural lighting and ventilation, all of which enhance the project’s investment and operational value.
A Comprehensive Project with Flexible Payment Plans
Mr. Ahmed Badr, Chief Commercial Officer at Aseel Developments, highlighted that the project’s strategic location is a major factor in its success, noted that Downtown provides clients and investors with a unique opportunity through its variety of spaces, diverse activities, and flexible payment plans aligned with current market demands.
He pointed out that Downtown Mall is conveniently situated near prominent landmarks such as Mansoura National University, New Mansoura University, Zahia Compound, Jannah Compound, and Masr Compound, giving it easy accessibility and broad appeal to different customer segments.
The project’s layout is carefully planned, with government services located on the ground floor and basement, while the second floor is dedicated to an entertainment zone.
The ground floor features the entrance to a hypermarket spanning over 4,000 sqm, along with a large Plaza 2 area of more than 9,000 sqm, including spaces for banks, pharmacies, restaurants, cafés, and a variety of other activities.
Meanwhile, the first floor houses a kids area, an arcade, and a cinema zone with eight screens, in addition to a food court and individual dining areas. The top floor and rooftop include a gym covering 800 sqm, a workspace of similar size, and a terrace for recreation offering stunning views of the sea.
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