Safwa Urban Development (SUD) revealed the success of its participation in the two editions of the Future Real Estate Expo, held in cities of Riyadh and Khobar in the Kingdom of Saudi Arabia during the current month of December.
The company recorded robust sales performance, with its pavilion attracting strong interest and high footfall from clients and investors.
Eng. Youssef Shalaby, Board Member of SUD, said that the company’s participation in both exhibitions aimed to strengthen its presence in the Saudi market and open direct communication channels with a wide segment of clients interested in real estate investment.
Shalaby noted that the strong turnout at the company’s pavilion reflects clients’ confidence in SUD’s projects and the quality of its real estate offerings.
He added that SUD’s participation in the Khobar exhibition was driven by direct client demand, noting that the event attracted strong attendance from visitors traveling from various regions, including Egyptian expatriates in Saudi Arabia as well as Gulf clients, a turnout that was clearly reflected in the high level of interest at the company’s pavilion.
He disclosed that client interest was particularly focused on the company’s projects in the New Capital, which witnessed strong demand as one of the most attractive real estate destinations for investment at the present time, in addition to the competitive advantages offered by SUD’s projects in the Capital—most notably that the units are ready for immediate delivery.
The company’s board member explained that SUD is keen to participate in specialized exhibitions that deliver real value, viewing them as an effective tool for driving sales and building long-term relationships with clients.
He pointed out that participation in the Riyadh and Khobar editions comes as part of the company’s strategy for regional expansion and strengthening its presence in external markets, added that the company continues to develop its project portfolio in line with market developments and client needs.
International real estate exhibitions have become an important platform for showcasing the progress of the Egyptian real estate product in recent years, while also serving as an opportunity to meet growing demand from overseas clients seeking to invest in the Egyptian market, whether Egyptians planning to return home or non-Egyptian investors, he said.
Shalaby indicated that the company has a diversified project portfolio and showcased new phases of several developments during the exhibition. This comes in parallel with SUD’s plan to expand through the launch of new projects and the introduction of a wide range of real estate products catering to different customer segments, while maintaining the highest quality standards and expanding across various cities and governorates throughout Egypt.
SUD boasts a diverse portfolio of projects spanning several governorates, beginning with developments in Greater Cairo and the New Capital. The portfolio includes residential compounds CH1 and CH2, commercial and administrative projects like Financial Hub Mall, as well as HUB 1 and HUB 2. Additionally, the company developed The Pearl compound, with its first phase delivered in October of last year.
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