Gedico Communities company announced a strategic partnership with IWG – the owner of Regus, for flexible workspace management brand- among “Nebu Business Court” project in the Administrative District, within the concept of integrated real estate development within the Administrative Capital, in a step that reflects a qualitative shift, as this partnership is one of the most prominent in this vital sector.
This collaboration will give Nebu project an unprecedented operational and investment dimension, as IWG is a global leader in managing and operating flexible workspaces, which will directly impact operational efficiency, service quality, and the value of the project’s real estate assets.
The partnership between Gedico and IWG represents a true transition from the concept of a “Administrative building” to a “Fully integrated system”, besides the project is not limited to a prime location or architectural design, but extends to international class operating model that applies the requirements of major local and international companies and institutions.
Nebu project is one of the few – if not the only – projects in the administrative district that combines between a strategic location, distinctive architectural design, and an operational partnership with a global brand like IWG, which makes it a unique case within this vital area.
This partnership directly contributes in increasing the project’s market and investment value while maintaining competitive pricing, which makes Nebu Business Court as one of the best choices concerning value-for-money, in the New Capital, especially given the growing demand for ready-to-operate administrative projects that apply the international standards.
In addition, the partnership also provides investors and clients an added advantage by reducing operational risks, ensuring sustainable returns, and maximizing resale or leasing opportunities, which enhances the project’s appeal in the medium and long terms.
This step assures the New Capital’s position as a global investment destination, relying not only on the scale of projects but also on the quality of partnerships and modern operating models that aligns with the changes in the global economy and the needs of companies and institutions.
In this context, Nebu Business Court project is solidifying its location as a landmark inside the administrative district, not only as a real estate development but also as a comprehensive investment model that reflects the evolution of the Egyptian market and its ability to attract major international brands.
This partnership elevates NEBU Business Court project to a fully integrated management experience, mixing between the strength of the developer, the expertise of a global operator, and an exceptional location, which presenting a new model for administrative projects in Egypt and the region, setting a new benchmark for how projects within the New Capital should be.
Dr. Ahmed El Zalat, Gedico Communities Chairman, said that
the partnership with IWG truly embodies the company’s vision of developing projects that go beyond mere appearance or location, focusing instead on creating genuine and sustainable operational value, noting that following this partnership, Nebu Business Court project now offers a comprehensive management model that combines international standards with cost-effectiveness, achieving the best value for money within the New Capital’s administrative district and provides investors with a product capable of maintaining its value and maximizing its returns over the long term.
Youssef Naguib, IWG managing director of in Egypt, added “Our continued expansions aligns with the growing adoption of flexible work models by companies, driven by their conviction in the significant benefits that these models offer their employees in terms of improved productivity and workplace satisfaction, as we have successfully managed to expand our network of flexible work centers to 31, in accordance with our ambitious plan to open 150 centers across our network in Egypt, as our workspace models proved the ability to boost productivity and allow businesses to scale up or down at significantly reduced costs”.
Research from numerous leading academics has demonstrated that flexible workspaces offer a wide range of benefits to employees, including improved work-life balance, cost savings, and numerous health benefits, thus employers also benefit from flexible work models through increased company productivity, cost savings, and a more efficient and engaged workforce.
Within the market’s rapid growth, all companies are adopting flexible work models for the long term, and flexible workspaces are expected to make up 30% of all commercial real estate by 2030.
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