SDR Group Real Estate Development Company has contracted with the Location Investments and Project Management Company to market the “Cascada Mall” project exclusively in the Fifth settlement Area in New Cairo. The company plans to start selling it next month as part of the project’s marketing plan.
Dr. Hesham Abd Al-Shafi, chairman of the board of directors, signed the contract with Zeyad Yousry, the chairman of the board of directors of the Location Investments and Project Management Company. The signing took place in the presence of Tharwat Al-Sheik, executive director of the SDR Group Company for Real Estate Development, and Hossam Mustafa, chief executive of the Location Investments Company, and representatives of the two companies.
Dr. Hesham Abdul Shafi Makled, chairman of the board of directors of the SDR. Group Real Estate Development Company, said that the investments of the “Cascada Mall” project will be pumped into the development stages of the project, which will be completed within 3 years to 2024 according to the schedule.
Makled explained that the project “Cascada Mall” comes within a group of administrative commercial projects and various activities that the company is planning to launch in the coming period in New Cairo, pointing out that the company’s portfolio includes 4 plots of land in different areas in New Cairo city, and its development plan will be announced in turn.
The chairman of the Board of Directors of the company indicated that the SDR Group for Real Estate Development owns a diverse portfolio of projects in Upper Egypt. The company plans in the coming period to increase this portfolio by developing new projects in New Cairo and the new administrative capital.
Makled pointed out that the company aims to expand the real estate market in the coming period as part of its expansion plan, study available investment opportunities that are in line with the company’s strategy, as well as inject new investments into the real estate sector, which is attractive compared to other development sectors.
Makled pointed out that the choice of Location Investments and Enterprise Management to market its projects exclusively comes from its experience, the development of non-traditional marketing solutions for commercial and administrative activities, and market studies conducted by the company.
For his part, Zeyad Yousry, Chairman of the Board of Directors of “Location” Investments and Project Management, said that the contract with the “SDR Group” Real Estate Development Company to market the “Cascada Mall” project exclusively comes within the company’s strategy to market a number of administrative and commercial projects exclusively in the coming period.
Yousry explained that the company has developed a comprehensive marketing plan for the “Cascada Mall” project, with the aim of finalizing its marketing within one year of the launch of the project.
Yousry added that the preparation of the consultancy and engineering studies and the project designs have been completed, and it is decided to launch the first phase of the project next month in accordance with the project’s proposal plan.
The chairman of the board of directors of the ” Location Investments and Project Management” company pointed out that the “Cascada Mall” project is located on a 4.3 thousand square meter project and includes various commercial, administrative and medical units with areas starting from 45 square meters for commercial and 44 square meters for administrative units and medical clinics starting from 44 square meters.
Yousry added that the company has put in place marketing solutions, sales plans and facilities that are suitable for the purchasing power of the targeted customers, including payment systems that start at 10% in advance and installments of up to 6 years without interest.
Yousry noted that the customer is currently searching for this type of project that is suitable for its purchasing power and allows it to have multiple payment systems, in addition to the proximity of the project to the service areas and main axes, which contributed to attracting new classes of customers looking for investment.
Yousry emphasized the focus of Location Investments and Project Management on acquiring the largest share of administrative, commercial and medical projects in East Cairo, according to a plan through which the company will provide a product that achieves customer demands with quality in building designs.
Yousry predicted that administrative, commercial and medical activities in East Cairo will see a 10% to 15% increase in prices in 2021, as demand in the area grows and new investments and projects will be attracted.
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