During 2024 and 2025, El Masria Group Developments embarked on an ambitious expansion and investment strategy, unveiling two groundbreaking projects, Isola Quattro and Isola Centra, in prime locations within New Cairo. The grand launch event featured performances by renowned artists Angham and Tamer Ashour, attended by company executives and esteemed partners celebrating the group’s success.
Chairman of El Masria Group Wathek Elzeneny stated that the expansion of notable real estate projects within the market aligns with the company’s strategic plan to capitalize on the ongoing urban development in Egypt. Moreover, it aims to diversify the company’s investment portfolio to cater to diverse customer demands.
He further highlighted the successful launch and execution of several projects, such as Isola Sheraton, Isola Villa, and sola October, which have garnered the trust of the group’s clientele, prompting them to seek future purchasing opportunities within the company’s upcoming ventures.
He noted that announcements for two new projects in West Cairo are scheduled before year-end, with an additional project slated for unveiling on the North Coast in early 2025, in accordance with the company’s ambitious expansion roadmap.
Walid Wafik, Chairman of the Board of Directors of El Masria Group emphasized the company’s consistent success in securing prime locations for its projects. The two new endeavors are situated in key areas of New Cairo, notably within the vibrant Fifth Settlement, New Cairo. The company intends to develop projects that will serve as prominent landmarks in their respective locales, ensuring the highest return on investment for customers.
He pointed out that the Isola Centra project is an integrated urban residential project, which is a residential compound located on an area of 25 acres, and the Isola Quattro project: located in a distinctive and exceptional place in the Fifth Settlement, which will be a residential project on an area of 15 acres, where the company chooses an area for the projects. Accordingly, the company can carry out high quality products according to its vision in the project.
Ahmed Badr, chief commercial officer clarified that units within both projects will be introduced with adaptable payment plans tailored to customers’ purchasing capabilities. These arrangements are meticulously designed to accommodate diverse financial needs without compromising the project’s financial execution plan. The company conducted comprehensive market studies to establish intelligent and robust pricing strategies for the project.
Badr emphasized the company’s solid reputation and trustworthiness among its clientele, which has bolstered its expansion initiatives and driven its pursuit of unique investment prospects across the nation to fulfill customer needs. Each new project undertaken by the company is meticulously crafted to exemplify excellence and uniqueness, thereby reinforcing its prominent standing in the real estate market.
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