Coldwell Banker Egypt, one of the country’s leading real estate advisory and marketing firms, announced a new strategic partnership with Sakr Investment Management, marking the official promotion and operation of “Farida”; Egypt’s first integrated digital platform dedicated to fractional real estate ownership.
The collaboration aims to establish and scale a new category of property investment in Egypt by offering professionally structured real-estate share ownership through “Farida”, in alignment with Sakr’s licensed Real Estate Investment Fund and electronic subscription authorization, issued by the Financial Regulatory Authority (FRA) under license number 989 – 6 November 2025.
This strategic alliance brings together Coldwell Banker Egypt’s global real estate expertise, rooted in a legacy dating back to 1906, with Sakr’s advanced financial-technology framework, creating a new gateway for investors inside Egypt, expatriates, foreign buyers, and institutional entities seeking flexible entry into the Egyptian property market.
Farida: A Transformational Step in Egypt’s Digital Real Estate Economy
“Farida” introduces a modern investment model that enables users to own shares in residential, commercial, administrative, and medical units, allowing investors to participate in high-value real estate opportunities without purchasing a full property.
The platform is built on a fully regulated, technology-driven foundation that offers:
• A transparent digital transaction ecosystem
• Regulatory oversight by the Financial Regulatory Authority
• Access for expatriates and foreign investors
• A practical gateway for small and mid-level investors
By lowering barriers to entry, “Farida” expands the investor base and creates new momentum in Egypt’s growing real-estate development sector.
Why Coldwell Banker Egypt Was Selected to Promote & Operate the Platform
Sakr selected Coldwell Banker Egypt based on its proven legacy in real-estate advisory, its high-standards of customer service, and its extensive developer network across Egypt and beyond.
Coldwell Banker is currently curating a portfolio of premium units to be offered on “Farida”, using an investment-driven methodology focused on:
• High-demand, high-growth locations
• Strong investment fundamentals
• Collaborations with top-tier, reputable developers
• Competitive asset pricing and value-driven selection
This ensures investors receive access to high-potential opportunities and a consistently seamless platform experience.
الرابط المختصر: https://propertypluseg.com/?p=159447
